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GeneralThe Travel Entrepreneur’s Guide to Marketing: Make the Phone Ring Every Day
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As a travel entrepreneur, you wear many hats: researcher, concierge, and strategist. But there is one role that must sit at the top of your priority list every single morning: Marketer.
Your primary job is to market your services. To build a sustainable business, you cannot wait for the phone to ring—you have to make it ring. This requires a plan and, more importantly, consistent action. Every. Single. Day.
1. Start With Your Foundation: The Database
Your warmest leads are already in your circle. These are people who know you, trust you, and want to see you succeed. But you can’t market to them effectively if they are just names in your phone or friends on a social media list.
You need to build a CRM (Client Relationship Management) system. For members of Travel Agent Pro, we provide Vacation CRM specifically for this purpose.
Why a CRM matters:
- Organization: It stores every name, email, and phone number in one central hub.
- Integration: Our CRM integrates directly with marketing programs through the Signature Travel Network.
- Efficiency: It allows you to participate in high-level marketing campaigns without reinventing the wheel every time.
2. Crafting Your Message
Once your database is set, it’s time to tell the world what you do. Your goal is simple: remind your contacts that you are a travel professional dedicated to creating outstanding vacation experiences.
When sending out your announcement or a business refresh, ensure you include these Key Details:
- Your Name and Agency Name
- Contact Information (Phone and Email)
- Professional Links (Website/Social Media)
- A Clear Call to Action: Invite them to contact you to plan their next dream vacation.
3. Actionable Outreach Templates
Jill has shared two proven templates you can customize right now to get the conversation started.
Option A: Personal Outreach
Best for: Friends, family, and close personal contacts.
Channel: Email or personal message.
Subject: Big News! I’m helping you plan your next vacation!
Hi friends!
Hope you’re all having a wonderful week. I’m reaching out with some exciting personal news! Many of you know how much I love to travel and plan trips. I have officially turned that passion into a business!
I am thrilled to announce I have launched my own travel agency, [Agency Name].
I plan unforgettable, custom vacations—both land and sea—around the globe. Whether you are dreaming of a sunny Caribbean cruise, a European adventure, or a quick weekend getaway, I can help make it happen.
Why book with me?
I am part of Travel Agent Pro and an affiliate of the Signature Travel Network. This means I have access to incredible, exclusive, global resources and special perks that you cannot get on your own. I handle all the research, booking, and details, saving you time and stress.
If you’re thinking about your next trip, I’d be honored to help you plan it. Please reach out to me via email, or follow my new travel page here: [Insert Social Link].
Let's plan something amazing together!
Best,
[Your Name]
Option B: Professional & Direct
Best for: LinkedIn, former colleagues, or professional networks.
Channel: LinkedIn post, InMail, or professional email.
Subject: Introducing [Agency Name] - Your Partner in Luxury & Global Travel.
Dear [Name],
I am pleased to announce that I have launched a new venture in the travel industry, [Agency Name], dedicated to crafting bespoke land and sea vacations worldwide.
As an independent advisor with Travel Agent Pro and an affiliate of the Signature Travel Network, I bring a wealth of resources and exclusive perks to your travel planning. This partnership provides access to preferred, high-end suppliers, ensuring your next vacation is seamless, luxurious, and perfectly tailored to your needs.
My Services Include:
- Luxury Cruises (Ocean & River)
- All-Inclusive Resort Packages
- Customized Independent Journeys
- Group Travel
I am committed to taking the stress out of travel planning. If you or someone you know is looking to plan an upcoming adventure, I would be happy to provide a complimentary consultation.
You can reach me at [Email] or [Phone Number].
Best regards,
[Your Name]
The Bottom Line
If you aren't sharing your services, you aren't working your business. Marketing is the heartbeat of your agency. Start with the people you know, use the tools provided to you, and stay consistent.
Ready to take your travel business to the next level?
Learn more about how we support travel entrepreneurs at www.TravelAgentPro.com.
Learn more about this by signing up as a member, today! Travel Agent Pro Application Form.
To learn more techniques and how to grow your travel business, read more on our Pathfinder Series.
