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MarketingWhy You Should Only Join an ASTA Travel Agency Led by an ASTA Chapter President
To learn more techniques and how to create and grow your own travel business, sign-up to become a member today!
ASTA (American Society of Travel Advisors) is the largest association for travel agencies and agents. It serves as a global advocate for travel advisors, representing approximately 7,500 travel agencies and supplier companies, which collectively employ over 90,000 people.
ASTA members account for about 80% of all travel sold in the United States through the travel agency distribution channel
Joining a travel agency where the owner is an ASTA (American Society of Travel Advisors) chapter president can offer several significant advantages, primarily due to the credibility, resources, and networking opportunities associated with ASTA membership.
Credibility and Professional Standards
- Ethical Commitment: ASTA members adhere to a strict code of ethics that emphasizes integrity, accuracy, and transparency in travel services. This commitment helps ensure that clients receive honest and competent guidance when planning their travels.
- Advocacy: ASTA actively advocates for the interests of travel advisors at both state and federal levels, which can lead to better business conditions for agencies and their clients. This advocacy includes fighting against unfair regulations and promoting the value of travel advisors to consumers.
Access to Resources and Education
- Educational Opportunities: ASTA provides extensive educational resources, including training programs, webinars, and industry updates, which can enhance the skills and knowledge of travel advisors. This education helps agents stay informed about industry trends and best practices.
- Networking: Being part of an ASTA chapter allows travel agency owners and their staff to connect with other professionals in the industry. This networking can lead to valuable partnerships, shared knowledge, and collaborative opportunities, which can ultimately benefit clients.
Enhanced Business Growth
- Consumer Trust: Agencies led by ASTA chapter presidents may benefit from increased consumer trust, as ASTA membership signals a commitment to professionalism and high standards in service. This can attract more clients who are looking for reliable travel advisors.
- Support for Independent Agents: ASTA provides a platform for independent agents to connect with a broader network, offering resources that can help them grow their businesses. This includes access to consumer leads and preferred pricing on services that can reduce operational costs.
Learn more about this by signing up as a member, today! Travel Agent Pro Application Form.
To learn more techniques and how to grow your travel business, read more on our Pathfinder Series.
