Why Now is the PERFECT Time to Start a Travel Business11/29
2024
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Why Now is the PERFECT Time to Start a Travel Business

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Why Now is the PERFECT Time to Start a Travel Business

The demand for travel agents is higher than ever, and travel agents are hitting record sales numbers.

Today’s travelers have a much clearer understanding than ever before of just how complex the travel world is.

Between the need for expert guidance and recognizing the value of personal service - something they got burned on by online travel agencies over the last couple of years - people have realized just how valuable travel advisors are when planning memorable vacations.

The need for travel agents is higher than ever, and travel agents are hitting record sales numbers. In fact, in 2024 we’ve had more of our members join our million-dollar club than any year prior.

And there’s more where that came from.

If you want in on this surge in travel agent demand, you need to get the ball rolling on your travel business now.

As we enter 2025, the demand for travel services and the performance of travel agencies are indeed strong, supporting that travel agents are experiencing significant activity and sales.


  • 👉 U.S.-based travel agency air ticket sales reached a record $53 billion from January to June 2024, the highest total recorded by Airlines Reporting Corp. (ARC) for a consecutive six-month period. This indicates strong travel demand and high sales figures.

  • 👉 In 2023, U.S. travel agency air ticket sales totaled $95.3 billion, which is the highest since the record $97.4 billion in 2019 and a 16% increase from 2022. This shows a significant recovery and growth in the travel industry.

  • 👉 InteleTravel, a host travel agency, reported record sales in 2023, exceeding $765 million and projecting over $800 million by the end of the year. This represents a 50% or more annual growth, driven by increased productivity per advisor through education and training programs.

  • 👉 The global travel and tourism market also saw significant growth, with revenue exceeding pre-pandemic levels and reaching over $850 billion in 2023. This broader market trend supports the idea that travel demand is high.

While the demand for traditional brick-and-mortar travel agencies may have been impacted by the rise of online travel agencies (OTAs), there is still a strong role for travel agents, particularly in complex travel arrangements such as cruises and customized itineraries.

The demand for travel agents remains robust, and many travel agencies and individual travel agents are hitting record sales numbers, approaching new heights never seen before.

Travel Demand Is Skyrocketing

The global travel and tourism market has not only recovered but surpassed pre-pandemic levels, reaching over $850 billion in revenue in 2023. From luxury cruises to all-inclusive resorts and curated group travel experiences, travelers are seeking expert advice to navigate a complex and ever-changing landscape.

Why Travelers Want Travel Agents More Than Ever

  • Complex Itineraries: Cruises, luxury travel, destination weddings, and customized trips often require an expert’s touch that OTAs can’t provide.
  • Expert Guidance: Clients recognize the risks of DIY travel planning and the value of having a trusted advisor who can provide support before, during, and after their trip.
  • Personalized Service: The human connection and tailored experiences offered by travel advisors can’t be matched by algorithms or automated OTAs.

Opportunities for New Travel Advisors

This isn’t just a surge—it’s a seismic shift in how people book travel. Agencies are reporting more six- and seven-figure earners than ever before, with many newcomers breaking into the market and achieving rapid success.

If you’ve ever considered starting a travel business, now is the time to act. The momentum is here, the demand is growing, and the tools, resources, and support to succeed are more accessible than ever.

By stepping into this thriving industry, you can build a business that not only rides the wave of this incredible growth but also creates a lasting legacy of unforgettable travel experiences for your clients.

Start your journey today and join the new generation of travel entrepreneurs capitalizing on this golden era of travel demand.

Learn more about this by signing up as a member, today! Travel Agent Pro Application Form.


To learn more techniques and how to grow your travel business, read more on our Pathfinder Series.

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The Pathfinder

The Pathfinder is a series of articles designed to support a travel entrepreneur's journey to success. Navigate your way through a variety of topics that are top of mind for travel business owners. Lia's helpful tips will guide you whether you are just starting your journey or a Pro fine tuning their business.

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