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MarketingWhat is a Travel Host Agency and why should I join one?
To learn more techniques and how to create and grow your own travel business, sign-up to become a member today!
- Unlock higher commissions and streamlined operations by leveraging our established supplier relationships.
- Gain access to comprehensive training and marketing support designed to help you succeed as an independent travel advisor.
- Maintain your independence while benefiting from the resources and credibility of Travel Agent Pro.
Understanding Host Agencies in Travel
What Is a Travel Host Agency?
A travel host agency is an umbrella organization that provides tools, resources, and support for independent travel advisors or agencies. It allows advisors to work under its accreditation numbers (e.g., ARC, CLIA, IATAN), streamlining access to suppliers, commissions, and essential operational tools.
Key Features
Shared Accreditation
Advisors use the host's industry identification numbers instead of obtaining their own.
Supplier Relationships
Suppliers recognize the host agency as the primary entity.
Independent Operations
Advisors maintain their own branding while leveraging host resources.
Why Partner With a Host Agency Like Travel Agent Pro?
Partnering with Travel Agent Pro offers numerous benefits designed to help you thrive as an independent travel advisor.
Higher Commissions
Suppliers calculate commissions based on collective sales volume, enabling better rates. A single booking combined with others in the host agency can push you into higher-tier commissions. Unlock your earning potential with Travel Agent Pro's commission structure.
Simplified Administration
Travel Agent Pro handles commission payouts, invoicing, and supplier relations, removing the need for individual accreditation. Focus on selling, not paperwork.
Supplier and Technology Access
Established relationships with suppliers ease booking processes. Travel Agent Pro provides discounted rates on essential tools like booking engines, CRMs, and marketing platforms. Get the tools you need at a fraction of the cost.
Support and Training
Ideal for new advisors, offering mentorship, professional development, and niche training. Additional support may include E&O insurance and regulatory compliance assistance. Benefit from our comprehensive training programs and ongoing support.
Airline Ticketing Assistance
Access to Global Distribution Systems (GDS) and air-only booking engines for streamlined reservations. Simplify your air booking process.
Marketing and Branding Assistance
Travel Agent Pro often provides resources like marketing materials, websites, and promotional tools. Boost your brand with our marketing resources.
Flexibility and Credibility
Independent contractors maintain control over schedules and business operations. Affiliation with a recognized host agency enhances trust with clients. Enjoy the freedom of independence with the backing of a reputable agency.
Partnering with a host agency unlocks a world of opportunities for travel advisors, from higher commissions and streamlined operations to comprehensive training and marketing support.
How Host Agencies Operate
Here's a glimpse into the operational aspects of host agencies like Travel Agent Pro:
Commission Flow
Suppliers pay commissions to the host agency, which distributes them to advisors based on predetermined splits (e.g., 70/30, 80/20). Transparent commission structure at Travel Agent Pro.
Fee Structure
Advisors pay subscription fees or a percentage of their commissions to the host agency for access to resources and tools. Competitive and fair fee structure.
Tools & Systems
Hosts offer GDS, quality control services, airline ticketing systems, and group booking capabilities. Access cutting-edge technology.
Choosing the Right Host Agency
Considerations When Choosing Travel Agent Pro
When selecting a host agency, consider these factors to ensure a good fit with your business goals:
Alignment with Goals
Select a host that supports your niche (e.g., luxury travel, group bookings). Travel Agent Pro supports a wide range of niches.
Commission Splits & Fees
Evaluate the financial arrangements, ensuring they suit your revenue goals. Transparent and competitive commission splits.
Training & Resources
Look for robust professional development programs and marketing tools. Comprehensive training and marketing support provided.
Flexibility
Ensure the host respects your independence as a contractor. We value your independence.
Specialization Opportunities
Opt for a host agency with expertise in your target market or niche. Opportunities to specialize and grow your business.
Why Do Host Agencies Exist?
Host agencies bridge the gap between independent travel advisors and the broader travel supplier network. Without a host agency, individual agents would need costly credentials and direct supplier relationships to operate. By consolidating these resources under one umbrella, host agencies simplify processes, reduce costs, and enhance opportunities for independent advisors.
Example:
If you sell a Sandals Resorts vacation, the commission check goes to the host agency, which is registered and credentialed. The host then distributes the payment to you based on the agreed terms.
Host agencies offer the best of both worlds: the freedom and flexibility of independent entrepreneurship, combined with the resources and credibility of a larger organization.
An Analogy: Realtors and Host Agencies
For better understanding, let’s compare host agencies to real estate organizations.
Familiarity with Realty Companies
Realtors often align with brands like Coldwell Banker, Keller Williams, or RE/MAX. You might see a realtor’s personal branding, but their association with these larger companies provides credibility and resources.
How Host Agencies Mirror Realty Models
A host agency, like Coldwell Banker, provides overarching support and tools. Independent contractors (ICs), like realtors, maintain their own branding (e.g., Steph’s Travel).
Key Difference
Realty companies are consumer-facing brands—you see their names on billboards and bus benches. Host agencies in travel are not typically consumer-facing. Companies like CCM Travel Group or Outside Agents may be unfamiliar because they operate primarily behind the scenes.
By aligning with a host agency like Travel Agent Pro, independent travel advisors tap into the benefits of a much larger entity without losing their independence.
Join Travel Agent Pro Today!Learn more about this by signing up as a member, today! Travel Agent Pro Application Form.
To learn more techniques and how to grow your travel business, read more on our Pathfinder Series.
