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MarketingThe Shocking Video Secrets That Will Skyrocket Your Business (And Your Views!)
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- Unlock the secrets to creating engaging video content that attracts clients.
- Learn how to optimize your videos for different platforms and algorithms.
- Join Travel Agent Pro to leverage these strategies and boost your travel business.
Are you tired of creating videos that just don't seem to get any traction? Well, get ready to be blown away by these must-know video cheat sheet tips that will transform your content and have clients flocking to your door!
Dress to Impress
First impressions are everything, and that applies to your video content too. Make sure you look the part - no more rolling out of bed and hitting record! Match the expectations of your target clients, or even exceed them, to really make an impact.
Production Value Matters
Shaky, poorly lit videos are a surefire way to send viewers running. Invest in a tripod or gimbal stabilizer to keep things smooth and steady. And don't forget a wireless mic - it'll make a huge difference in your audio quality. Be conscious of lighting and stability of the video. If it’s hard to look at or gives someone motion sickness your views were swipe! A tripod is easy to pack or a stabilizer such a gimbal can make your videos look more professional. A wireless microphone can plug into your phone and make a huge difference in sound quality.
Optimize for the Platform
Vertical for Reels/TikTok, horizontal for YouTube - know the right format for each platform. Create dedicated folders on your phone to keep your content organized and ready to go.
Keep Them Engaged
Avoid those dreaded lulls and pauses that make viewers click away. Use editing apps to tighten up your videos and keep the action flowing. And don't forget the all-important hook - grab their attention from the very first second! NO LULLS! Don’t have long pauses or transitions or people will lose interest. Use an editing app such as CapCut or Splice to remove any pause when you are combining. You can also use these Apps to speed up if you realize you had videoed something too slow.
Leverage the Algorithm
Harness the power of trending topics and hashtags to make sure your videos get seen. And be consistent - stick to one main category to help the algorithm work its magic.
Add Those Captions
Captions aren't just for accessibility - they'll also help capture viewers who are scrolling without sound. It's an easy way to boost engagement.
Optimize for Success
Nail those thumbnails and titles to draw people in, and don't forget to include your contact info so they can easily reach out.
Ready to take your video content to the next level? Implement these cheat sheet tips and watch your views, engagement, and client inquiries skyrocket. Get ready to become the video superstar of your industry!
Bonus Tips!
Multi-Platform Use
If you edit in TikTok, you can save the video to use on other platforms. Be aware of time restrictions.
Business vs. Personal TikTok
Business accounts on TikTok may restrict music choices. Consider your goals (clients vs. monetization).
Trending Topics
Search for trending topics related to your video and use similar hashtags and/or music.
Algorithm Focus
Keep your channel focused on one category so the algorithm knows where to push your videos (e.g., travel).
The Hook
Grab viewers in the first few seconds with a compelling hook. Avoid generic introductions.
Captions are Key
Use captions to capture viewers who watch videos without sound.
Video Optimization
Thumbnails and titles are crucial for click-through rates. Optimize descriptions and tags as well.
Helpful Content
Create videos that people find helpful (e.g., "Best places to eat," "Top 3 travel tips").
Top Travel Agent Video Content
Showcase destinations, offer travel tips, and engage with your audience through live videos.
Contact Information
Make it easy for people to contact you. Use a LinkTree (once eligible) and add contact info to your videos.
Engage with Viewers
Reply to comments and create a community through newsletters or private Facebook groups.
Best Time to Post
Post in the early evening or on weekends in the USA for higher views.
Blogging Plug
Search engines will index your video if there is also written content, so write a blog!
Ready to implement these video secrets and skyrocket your travel business?
Join Travel Agent Pro Today!Learn more about this by signing up as a member, today! Travel Agent Pro Application Form.
To learn more techniques and how to grow your travel business, read more on our Pathfinder Series.
