Do you want to get discovered by new audiences and convert viewers into clients? As a travel agent, to increase your opportunity of getting your Reels discovered, be sure to incorporate our best practices into your travel content.

#1 TIP - Make sure the first 3 seconds of your video HOOKS the viewer. And maintain that energy throughout to ensure they do not drop. You only have seconds or less to capture their attention before they are moving on to the next video.

#2 TIP - Avoid low-quality content such as blurry, recycled, bordered, or horizontal videos.

#3 TIP - Share! Once you’ve posted your travel reel, don’t forget to share to your Stories.

Keyword Optimization

• Captions and Descriptions: Use relevant niche keywords like "Secrets Resorts," "all-inclusive vacations," "luxury travel," "honeymoon," "family vacation," "Caribbean," "travel agent," etc.
• Voiceover: Incorporate chosen keywords naturally into your voiceover. Include keywords early in the video.
• Hashtags: Utilize popular and niche-specific hashtags such as #SandalsResorts, #AllInclusive, #LuxuryTravel, #Honeymoon, #FamilyVacation, #Caribbean, #TravelAgent, and location-based hashtags like #DallasTravelAgent.
• Clear and Concise Captions: Use clear and concise language in your captions.

Don't be afraid to be experimental or new and try different approaches to see what works for you!

Keyword Research and Placement

• Long-tail Keywords: Incorporate phrases like "best all-inclusive resort for families," "Sandals honeymoon packages," or "affordable Hard Rock vacation."
• Location-Specific Keywords: Use terms like "Dallas Sandals travel agent" or "Hawaii travel expert in Texas."
• Seasonal Keywords: Optimize for phrases like "spring break Costa Rica," "summer Sandals deals," or "winter honeymoon destinations."
• Trending Topics: Stay updated on travel trends and incorporate relevant keywords like "sustainable travel," "digital nomad," or "solo travel."
• Alt Text for Images: Use descriptive alt text for images in your Reels to improve accessibility and search engine visibility.

You may also find it beneficial to experiment with different content formats such as tutorials, product education or entertaining clips to see what engages your travel audience.

Reel Content and Optimization

• Engaging Hooks: Start your Reels with strong hooks that include relevant keywords.
• Length: You have some flexibility with video length. A Facebook Reel can be up to 90 seconds, but less than 90 seconds is also ok. They can be as short as 3 seconds.
• Consistent Branding: Use consistent branding elements, such as your logo and color scheme.
• Clear Call-to-Action: Include phrases like "Book your all-inclusive vacation today" or "Contact me for a free consultation."
• User-Generated Content: Encourage clients to share their vacation experiences on social media.
• Collaborate with Influencers: Partner with travel influencers to reach a wider audience.

As a travel agent, share your unique point-of-view. Showcase your personality, your contagious energy and attitude. Share your passions, teach people something new or share something that’s uniquely you.

Facebook Page Optimization

• Page Name and Description: Use relevant keywords in your page name and description.
• Cover Photo and Profile Picture: Optimize with relevant keywords and visuals.
• Post Regularly: Consistently post engaging content to keep your audience active.
• Use Facebook Insights: Analyze your page's performance to identify trends and optimize your content strategy.

Plot the plot. Great reels are built off of storytelling. Some of the most popular ones have either a clear beginning, middle and end, or they have a strong hook or payoff, like a big reveal, punchline or plot twist.

Understand the Algorithm

The Facebook Reels algorithm evaluates content based on several key factors:

• Watch Time: The percentage of the Reel that viewers watch is crucial. Aim for engaging content that keeps viewers watching until the end.
• Interest: Tailor your Reels to topics your audience engages with. Use relevant hashtags and themes that resonate with potential clients.
• Engagement: High engagement rates (likes, shares, comments) signal to the algorithm that your content is valuable. Encourage interactions by asking questions or prompting viewers to share their thoughts.
• Intent: Monitor how viewers interact with your Reels initially. If they click to view in full screen or follow your profile, it indicates high intent and boosts your ranking
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Start your own travel trend. Inspire and start a travel trend that others can easily participate in or remix. Take cue from national or international holidays and connect with your community. Remember: Reels are not only meant to entertain, but also invite participation and creative collaboration.

Create High-Quality Content

• Use Vertical Video: Ensure your videos are in vertical format, as this is preferred by the platform.
• Good Lighting and Camerawork: High-quality visuals are essential; avoid blurry or low-resolution footage.
• Incorporate Music and Effects: Utilize Facebook’s built-in tools like music, text overlays, and filters to enhance engagement
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Optimize for Discoverability

• Effective Descriptions and Hashtags: Write clear descriptions and use relevant hashtags (e.g., #TravelTips, #Wanderlust) to categorize your content effectively. This helps the algorithm understand your Reel's context and reach a broader audience
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• Engage with Trends: Participate in trending challenges or themes to increase visibility. Starting a trend can also draw attention to your Reels
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• Leverage Trending Audio and Effects: Utilize popular music, sounds, and visual effects in your Reels to increase discoverability and engagement. This can help your content reach a wider audience

Encourage Viewer Interaction

• Call-to-Action: Encourage viewers to like, comment, or share your Reels. Direct engagement can significantly boost visibility.
• Respond to Comments: Actively engage with viewers who comment on your Reels to build relationships and encourage further interaction
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Analyze Performance

• Monitor metrics such as views, likes, shares, and comments to understand what works best.
• Adjust your content strategy based on these insights to continually improve engagement and reach

The Best Times to Post Reels on Facebook

Optimal Posting Times

• Midday (11 AM to 2 PM): This is a common time for people to take lunch breaks and scroll through social media.
• Early Evening (6 PM): Many people unwind after work by checking social media.

However, these are general guidelines. The best time to post for your specific audience may vary. To determine the optimal times for your audience, consider the following:

Factors to Consider

• Your Target Audience: Analyze your audience's demographics and behavior to identify their most active times on Facebook.
• Time Zone: Adjust your posting times to align with your audience's time zone.
• A/B Testing: Experiment with different posting times to see what works best for your specific content and audience.

Remember that consistency is key. Post Reels regularly to keep your audience engaged and maintain a strong presence on Facebook.

Sharing Facebook Reels to Instagram

To share your reels to Instagram, you must be using your Facebook Profile and have your Instagram and Facebook accounts added to the same Accounts Center. At this time, you can only share a reel to Instagram from the Facebook app for iPhone and Android.

Once your accounts are added to the same Accounts Center, you can share your reel to Instagram. Keep in mind, you can only share your reel from Facebook to one Instagram account at a time.

Note: The ability to share Facebook Reels to Instagram is not currently available for people using Pages, profile with professional mode, or additional Profiles.