Articles From Our Academy

Marketing Touch Points2/1
Share :
Marketing Touch Points

To learn more techniques and how to become a travel agent, sign-up to become a travel agent today!

Apply Now!

Marketing Touch Points

According to the latest research, it now takes 8-12 touchpoints between a customer and your brand before they can feel confident enough to hire you.

This is one of the best reasons to work under another travel brand, who may be a host agency. They have already done the hard work of building and marketing a trusted brand online and offline.

Every Touch Point Builds Trust & Confidence With Your Brand  💪

Every time a potential customer comes across your...

  • Blog Posts
  • Social Media Posts
  • Pinterest Pins
  • Reels or other Short Form Video
  • Emails 
  • Website 
  • Lead Magnets  
  • Consultation Requests 

These touch points build trust and make you look better than your competition.   

Every interaction a customer has with your brand plays a significant role in shaping their perception and decision-making process.

Potential Customers Need to See You as Better Than Your Competition 💥

If a new customer sees you as better than your competitors, they will not only choose to book with you but also be willing to pay your planning fee over agents that don't charge anything.  

You're  Building Expert Status:🏆

Not only are you increasing your touchpoints, & trust, but you're also building street cred as the go-to in your niche expert! 

The Quickest Way to Do This: 🚀

Publishing consistent, high-quality content on topics that fit your niche and customers are searching for online. This is the quickest way to build touch points, trust, and expert status. 

Expanding further on the topic of marketing touchpoints for travel agents, it's crucial to recognize that every interaction a customer has with your brand plays a significant role in shaping their perception and decision-making process. Here are additional aspects to consider:

Diverse Marketing Channels: 🌐

Utilizing a variety of marketing channels is key to creating multiple touchpoints. This can include:

  • Participating in Travel Expos and Events: Personal interactions at these events can leave a lasting impression. Hosting a booth or speaking at travel expos and local events can increase visibility.
  • Collaborations and Partnerships: Partnering with local businesses or travel influencers can introduce your brand to new audiences. Co-hosting events or webinars, for example, can be a productive way to gain exposure.

Personalized Communication: 💬

Personalization is not just a trend; it's a necessity. Tailoring your communication to address the specific needs and preferences of potential clients can drastically improve engagement. This can be done through:

  • Segmented Email Marketing: Tailor your emails based on customer interests, past travel history, or engagement level.
  • Personalized Itineraries and Proposals: Demonstrating attention to detail and personalization in your travel proposals can set you apart from competitors.

Utilizing Customer Reviews and Testimonials: 🌟

Positive reviews and testimonials are powerful tools. Encourage satisfied clients to share their experiences on platforms like TripAdvisor, Google Reviews, and your own website. This not only builds trust but also improves online visibility.

Community Engagement: 🤝

Being active in your community, both online and offline, helps build trust and establish your brand as an authority. Consider:

  • Engaging in Online Travel Forums and Groups: Actively participating in discussions, offering advice, and sharing experiences can help you gain recognition.
  • Community Service and Sponsorships: Local community involvement or sponsoring community events can boost your brand image and create positive associations.

Leveraging Video Marketing: 📹

Videos are highly engaging and can convey your message effectively. Consider:

  • Creating Destination Reviews and Experiences: Share your travel experiences and insights through video content.
  • Virtual Tours and Webinars: Offer potential clients a virtual experience of destinations or host informative webinars.

Effective Use of CRM Tools: 🛠️

Customer Relationship Management (CRM) tools can help personalize interactions and keep track of customer preferences, previous interactions, and potential opportunities.

Continual Learning and Adaptation: 📚

The travel industry is constantly evolving. Staying informed about the latest trends, destinations, and customer preferences is crucial. Attending workshops, webinars, and continued education courses can keep you ahead.

Measuring and Analyzing Performance: 🔍

Regularly analyze the performance of your marketing efforts using analytics tools. Understanding what works and what doesn't allows you to refine your strategies effectively.


Building a strong online and offline presence requires a combination of strategies. By diversifying your touchpoints and consistently delivering value, you can not only attract but retain customers, thereby establishing a loyal client base. Remember, it's about creating a journey for your customers that's as memorable as the trips you plan for them.

Learn more about this by signing up for one of our Online Travel Agent Academy Courses.

To learn more techniques and how to become a travel agent, sign-up to become a travel agent today!

Apply Now!

Our Travel Business Academy

Your playbook to travel agent and travel business success. The landscape has completely changed for traditional travel agent marketing and how to be a successful travel agent. We're here to help.

Embark on Your Journey: How to Become a Travel Agent Learn how to become a travel agent, explore opportunities in travel agent jobs, including remote roles, and uncover the path to a rewarding career in travel.

Discover the Path to Becoming a Travel Agent

Begin Your Adventure in Travel

Are you passionate about travel and eager to guide others on their journeys? Becoming a travel agent offers a world of opportunities, from traditional travel agent jobs to remote travel agent roles. Dive into an exciting career where you can help others create unforgettable memories while fulfilling your love for exploration and adventure.

How to Become a Travel Agent

Embarking on a career as a travel agent is an adventure in itself. With comprehensive travel agent training, you can gain the skills and knowledge necessary to excel in this dynamic field. Learn about travel destinations, customer service, and the latest booking technologies to become a competent and confident travel professional.

Remote Travel Agent Jobs

The digital age has opened up a realm of remote travel agent jobs, allowing you to work from the comfort of your home. Discover how to become a travel agent from home, balancing flexibility and freedom with a fulfilling career in travel planning.

Travel Agent Certification

Elevate your professional standing with travel agent certification. Certifications can increase your credibility, provide access to industry resources, and distinguish you in a competitive job market.

Travel Agent Salary: What to Expect

Curious about how much does a travel agent make? Travel agent salaries vary based on experience, specialization, and location. Whether you're considering local travel agent jobs near you or remote positions, understanding the financial aspects of the role is crucial.

Disney Travel Agent Jobs

For those enchanted by the magic of Disney, becoming a Disney travel agent is a dream come true. Learn how to become a Disney travel agent, offering specialized vacations to Disney destinations around the world.

Work from Home Travel Agent

Embrace the flexibility of being a work from home travel agent. This career path offers the convenience of a home office while connecting clients with their dream destinations.

Become a Travel Agent for Free

Wondering how do you become a travel agent with minimal investment? Explore pathways to enter the industry for free, utilizing online resources and training opportunities that don't break the bank.

Launch Your Travel Agent Career Today

Ready to turn your passion for travel into a thriving career? With the right approach and training, you can become a travel agent and start crafting unforgettable journeys for clients. Explore travel agent remote jobs, dive into specialized roles like Disney travel agent jobs, and join a community of professionals who share your passion for travel and adventure. Start your journey today and shape a career that takes you places!