Articles From Our Academy

Why Create a Blog Around Your Video Content12/5
Share :
Why Create a Blog Around Your Video Content

To learn more techniques and how to become a travel agent, sign-up to become a travel agent today!

Apply Now!

Why Create a Blog Around Your Video Content

Creating both short-form and long-form videos, then complementing them with a blog post, is a highly effective strategy for travel agents wanting the best exposure for their content.

Each format offers unique benefits and, when used together, they significantly enhance your marketing efforts.

5 key reasons you should embed a video in your blog post

  1. Increased Engagement and Pageviews: Blog posts with videos tend to have 46.2% more pageviews on average compared to posts without video. Videos help keep readers engaged, with 35 seconds more time spent on pages with video.

  2. Improved SEO: Embedding relevant videos can boost a blog post's search engine optimization (SEO). Videos can increase the click-through rate (CTR) from search results by providing an eye-catching thumbnail. Additionally, videos make the content more shareable, which can lead to more backlinks and further improve SEO.

  3. Better Explanations and Visuals: For certain topics, a video can provide a more effective way to explain concepts or demonstrate steps compared to text alone. The visual and audio elements of a video can complement the written content and help readers better understand the topic.

  4. Repurposing Existing Content: If you already have relevant video content, such as from a YouTube channel, you can easily repurpose it by embedding it into a blog post. This allows you to get more mileage out of your video assets.

  5. Attracting Millennials: Video content is particularly appealing to the tech-savvy millennial audience, with 90% of millennials connecting online daily. Embedding videos can help engage this important demographic.

Embedding videos that complement your blog post content significantly improves engagement, SEO, explanatory power, and appeals to key target audiences. The videos should be short, relevant, and designed to enhance the written content rather than replace it.

Even More Benefits of Complementing Videos with Blog Posts

  1. Enhanced SEO: Blog posts rich in keywords can improve your website's search engine ranking, driving more organic traffic to your site.

  2. Detailed Information: While videos provide a visual overview, blog posts can offer more detailed information, itineraries, travel tips, and background stories that might be too lengthy for a video.

  3. Accessibility: Not everyone prefers video content. Blogs cater to those who favor reading or are in situations where watching a video is not feasible.

  4. Cross-Platform Engagement: You can embed videos in your blog posts, enhancing user engagement. Readers may be prompted to watch the video for a more immersive experience.

  5. Longer Shelf Life: Blog posts often remain relevant for longer and can be easily updated with new information, whereas videos might become outdated and are not as easily editable.

  6. Backlink Opportunities: Blogs can provide opportunities for backlinks from other websites, which is crucial for SEO.

  7. Social Media Sharing: Both videos and blog posts are shareable on social media, increasing your content's reach and engagement.

  8. Building Authority: Well-crafted blog posts can establish you as a knowledgeable and reliable source in the travel industry.

Integrating Video and Blog Content

  • Promotion: Use your social media channels to promote both your videos and blog posts.
  • Content Repurposing: Extract key points from your videos to create blog posts and vice versa.
  • Feedback and Interaction: Use both platforms to gather feedback and interact with your audience, providing a more comprehensive communication channel.

Benefits of Creating Videos (Short-Form or Long-Form)

  1. Engagement: Videos are highly engaging and can effectively capture the attention of potential clients. They provide a dynamic way to showcase destinations, experiences, and travel tips.

  2. Visual Appeal: Travel is a visually driven industry. Videos can vividly display destinations, accommodations, and cultural experiences, creating an emotional connection with viewers.

  3. Versatility: Short-form videos are great for social media platforms and can cater to audiences with shorter attention spans. Long-form videos are ideal for in-depth storytelling, interviews, and detailed travel guides.

  4. Increased Reach: Videos are shareable and have the potential to go viral, significantly increasing your reach.

  5. SEO Benefits: Video content can improve your visibility on search engines, especially since platforms like YouTube are often used as search engines themselves.


By utilizing both video and blog content, you can appeal to a wider audience, cater to different content consumption preferences, enhance your SEO, and provide a richer, more engaging experience for potential clients. This dual approach maximizes the impact of your content and can significantly boost your online presence as a travel agent.

Learn more about this by signing up for one of our Online Travel Agent Academy Courses.

To learn more techniques and how to become a travel agent, sign-up to become a travel agent today!

Apply Now!

Our Travel Business Academy

Your playbook to travel agent and travel business success. The landscape has completely changed for traditional travel agent marketing and how to be a successful travel agent. We're here to help.

Embark on Your Journey: How to Become a Travel Agent Learn how to become a travel agent, explore opportunities in travel agent jobs, including remote roles, and uncover the path to a rewarding career in travel.

Discover the Path to Becoming a Travel Agent

Begin Your Adventure in Travel

Are you passionate about travel and eager to guide others on their journeys? Becoming a travel agent offers a world of opportunities, from traditional travel agent jobs to remote travel agent roles. Dive into an exciting career where you can help others create unforgettable memories while fulfilling your love for exploration and adventure.

How to Become a Travel Agent

Embarking on a career as a travel agent is an adventure in itself. With comprehensive travel agent training, you can gain the skills and knowledge necessary to excel in this dynamic field. Learn about travel destinations, customer service, and the latest booking technologies to become a competent and confident travel professional.

Remote Travel Agent Jobs

The digital age has opened up a realm of remote travel agent jobs, allowing you to work from the comfort of your home. Discover how to become a travel agent from home, balancing flexibility and freedom with a fulfilling career in travel planning.

Travel Agent Certification

Elevate your professional standing with travel agent certification. Certifications can increase your credibility, provide access to industry resources, and distinguish you in a competitive job market.

Travel Agent Salary: What to Expect

Curious about how much does a travel agent make? Travel agent salaries vary based on experience, specialization, and location. Whether you're considering local travel agent jobs near you or remote positions, understanding the financial aspects of the role is crucial.

Disney Travel Agent Jobs

For those enchanted by the magic of Disney, becoming a Disney travel agent is a dream come true. Learn how to become a Disney travel agent, offering specialized vacations to Disney destinations around the world.

Work from Home Travel Agent

Embrace the flexibility of being a work from home travel agent. This career path offers the convenience of a home office while connecting clients with their dream destinations.

Become a Travel Agent for Free

Wondering how do you become a travel agent with minimal investment? Explore pathways to enter the industry for free, utilizing online resources and training opportunities that don't break the bank.

Launch Your Travel Agent Career Today

Ready to turn your passion for travel into a thriving career? With the right approach and training, you can become a travel agent and start crafting unforgettable journeys for clients. Explore travel agent remote jobs, dive into specialized roles like Disney travel agent jobs, and join a community of professionals who share your passion for travel and adventure. Start your journey today and shape a career that takes you places!